In efforts to eliminate cultural bias and maximize diversity on its platform, YouTube has made public participants of its first edition programme, the YouTubeBlack Voices Initiative. First announced in June amidst the BlackLivesMatter event, YouTubeBlack Voices Initiative is a part of a hundred million dollars multi year project.
The program seeks to provide all necessary support to help selected participants grow their impact on the platform while connecting globally with the black community.
According to YouTube, "After many months of collaboration, we're shining a spotlight on the #YouTubeBlack Voices Class of 2021 - a group of 132 creators and artists whose talents are as diverse as their hometowns. Hailing from the United States, Kenya, the United Kingdom, Brazil, Australia, South Africa, and Nigeria, this incredible group includes musicians, beauty entrepreneurs, comedians, activists, poets, personal trainers, teachers, parents, photographers, and more."