TECNO, October 17, 2022 – Today, TECNO launched its brand-new SPARK 9 Pro Sport Edition for passionate Gen Z. Designworks, a BMW group company, is responsible for the color, material and finish design of this superior model. Fusing world-class automobile design and luxurious touches with SPARK ’s trendy design language, the Sport Edition creates a distinct icon of the young and their culture, allowing them to express their aspiration for passion, speed and style.
“Working together with a company like TECNO is inspiring, as it gives us the opportunity to focus on another user experience – the smartphone. While there is a difference in scale, something smartphones and cars have in common is that they are extremely personal and are relied on daily by their users, and they are also a means of personal expression. ” said Andre De Salis, Creative Director,Industrial Design at Designworks.
The application of color and pattern is always the first language for Gen Z to show their own style. Taking its cue from an icy crystal talisman, the blue and white color scheme of the SPARK 9 Pro Sport Edition reminds people of the power and drama of the superhero. The bold and bright blue expresses the elements of metaverse and also presents futurism, while the purity and primitiveness of white appeals to young consumers who wish to express their refinement and preference for high standards.
The SPARK 9 Pro Sport Edition’s unparalleled triangular texture also elevates the phone from a regular high-powered handset to the mobile phone counterpart of a frontier luxury sedan. The use of triangles, which traditionally symbolize stability and power, allows the Sport Edition to convey the sense of identity and confidence that comes with owning a premium car. At the same time, the dynamic triangular design also brings the phone to life and expresses a feeling of speed, which reveals the internal capabilities and diverse functionality of the phone.
Young consumers looking for a touch of lush will also be drawn to the phone’s intricate crystal diamond-cut elements. This finishing touch creates a subtle sense of luxury that discreetly expresses the younger generations’ desire for opulence, rather than the overt expressions of splendour that are more ubiquitous in traditional luxury handsets.Furthermore, this feature conveys a sense of time-tested refinement to young consumers looking to differentiate themselves from convention.
This Sport Edition came with all the great features of the SPARK 9 Pro, including 32MP front camera, MediaTek Helio G85 chipset and the 6.6" 1080P Full HD large screen, bringing extraordinary fun and pleasure for passionate young users and allowing them to best express their own intrinsic and extrinsic identity.
Pricing & Availability
The TECNO SPARK 9 Pro Sport Edition is expected to be broadly available across key regions including Africa, Latin America, and the Middle East. Pricing varies by region.