Facebook's New Product Experimentation team (NPE) has launched a new app "CatchUp" which addresses the issue of notification for chat availability. The new app keeps you aware/updated on when your friends/family/loved ones are available for a voice call, as well as in-progress group chats that you can join. This has added convenience and ease to keeping in touch with friends and family.
In the app, you can set up your availability for chat or call so others get to see and get in touch with you at your convenience. With a single tap, you can also engage in simple and well coordinated group calls to catch up with lots of people at the same time.
The NPE team is always on the lookout to capitalize on the latest trend in keeping Facebook ahead of the competition. And in this case, it could be "Clubhouse". An audio app that’s still in beta, but has turned buzzy because celebrities and high-profile venture capitalists are promoting it. The company has just been valued at about $100 million by Andreessen Horowitz, even with the lack of a public website. Keen to avoid the disruption of another Snapchat, Houseparty or TikTok, Facebook's NPE team seems determined to launch apps latching onto any such trend quickly, with a view to maximizing their popularity through Facebook's scale.
So far, NPE has launched six apps (CatchUp inclusive) over the last six months. They include;
• KIT: (Keep in Touch): An apple watch messaging app
• HOBBI: A photo and video sharing app designed for documentation of your personal projects and hobbies in celebration of your progress.
• WHALE: A meme creativity app with simplified templates and tools.
• AUX: A social music listening app
• BUMP: An anonymous chatting app aimed to help people make friends through conversations, not appearances.
And now CatchUp, facilitating connection via voice calls. Click here to download "CatchUp" and don't forget to follow me on Tspot as well. You can also share your thoughts with us in the comment box.