This post was last edited by ahiadzro at 2020-5-31 06:45 |
TikTok has a new competitor: Zynn, a nearly button-for-button clone of TikTok that differentiates itself with one key twist — it pays users to sign up, watch videos, and convince others to follow suit. The app launched at the beginning of May, and it’s now in the top 10 on Google’s Play Store.
Zynn is fully a TikTok clone. The core interface is identical, and both are oriented around watching short portrait-orientation videos. The big distinction is a countdown timer with a dollar sign in the middle that hovers over every video on Zynn. As you watch videos, the timer fills up and gives you points, which you’re supposed to be able to redeem later as cash or gift cards. I haven’t tested to see if this works, but a couple of people have posted YouTube videos showing payment receipts.
The app didn’t exactly come out of nowhere, despite what it seems. Zynn is the extension of a rivalry over video apps in China. Zynn’s creator, Kuaishou, is a well-funded startup that runs one of the biggest video apps in the country. The app is second only to Douyin, the Chinese version of TikTok. Kuaishou used the same technique of paying viewers to grow in China, according to the report. The company ultimately makes money by selling ads, so long as it brings in more money than it pays out.
Kuaishou recently received a $2 billion investment from Tencent, the Chinese tech giant behind WeChat. The company investment was meant to help Tencent “contain the threat of ByteDance,” which makes TikTok and Douyin.